Brands are constantly seeking ways to stand out and forge meaningful connections with their customers. Personalising the gifting experience has emerged as one of the most powerful tools to achieve this. But why has personalisation become so essential, and what tangible benefits can it bring to your business?

The Era of Personalization: Beyond a Mere Trend

According to an Epsilon study, 80% of consumers are more likely to make a purchase from a brand that offers personalised experiences. This statistic is hardly surprising when we consider that personalisation addresses a fundamental need: the desire to be recognised as a unique individual. In the specific context of gifting, this dimension takes on even greater significance. A gift is not just a material object—it’s a conduit for emotion, a tangible expression of a sentiment. When brands enable their customers to personalise this experience, they aren’t merely selling a product: they’re facilitating the creation of a memorable moment.

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Tangible Benefits of Personalisation for Businesses

Significant Increase in Conversion Rates

The numbers speak for themselves: according to McKinsey, companies that excel in personalisation generate 40% more revenue than their competitors. In the luxury sector, where customer experience is paramount, personalisation can be the deciding factor between mere interest and a purchase decision.

Strengthened Customer Loyalty

Data shows that a customer satisfied with a personalized experience is 44% more likely to become a repeat buyer. By allowing your customers to add a personal and emotional touch to their gifts, you create a lasting bond with your brand that transcends a simple commercial transaction.

Measurable Return on Investment

Unlike some marketing initiatives whose impact is hard to quantify, personalised gifting provides clear metrics: engagement rates with personalised messages, conversion rates, average order values, and more. These indicators allow you to precisely measure the ROI of this strategy.

Personalisation from the Consumer Perspective: A Growing Expectation

PwC’s “Global Consumer Insights” study reveals that 36% of consumers are willing to share more personal data in exchange for more tailored experiences. This figure rises to 52% among millennials, a generation that now holds significant purchasing power. For consumers, receiving a personalised gift isn’t just pleasant—it’s proof that the giver has invested time and thought into their choice. By enabling this personalisation, brands position themselves as facilitators of positive emotions.

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How to Effectively Integrate Personalisation into Your Gifting Strategy

Adopt an Omnichannel Approach

Personalisation shouldn’t be confined to a single channel. Whether it’s an in-store experience, an online purchase, or a gift card, offering the ability to add a personal touch at every stage of the customer journey maximises the impact of your strategy.

Leverage Emotion Through Personalised Video

Video is widely recognised as the most engaging digital format today. Enabling your customers to attach a personal video message to their gift, as offered by Livstick, adds an unparalleled emotional dimension to the gifting experience.

Collect and Use Customer Data Intelligently

Effective personalization relies on a deep understanding of your customers. By analyzing their preferences, purchasing behaviors, and interactions with your brand, you can deliver increasingly relevant and impactful experiences.

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Inspiring Examples of Successful Personalisation

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How Livstick Meets Brands’ Personalisation Needs

In response to the growing demand for personalisation, brands need innovative yet easy-to-implement solutions. This is exactly what Livstick delivers with its video messaging platform dedicated to gifting.

A Comprehensive and Flexible Solution

Livstick offers multiple integration options to seamlessly fit into your commercial ecosystem:

• E-commerce Integration: Allow customers to record a personal video message during their online purchase journey, creating a smooth and intuitive experience.
• QR Code Cards: Provide elegant cards with each gift, enabling recipients to discover a personal video message by simply scanning the code.
• In-Store Solution: Offer customers the chance to add an emotional dimension to their purchases directly at the point of sale, enhancing the in-store experience.

Concrete Benefits for Your Brand

By incorporating Livstick into your gifting strategy, you unlock numerous advantages:

• Enhanced Customer Experience: Turn a simple purchase into a memorable emotional moment, strengthening the positive perception of your brand.
• Valuable Data Collection: Gain unique insights into your customers and their purchasing behaviors, enabling you to refine your marketing strategy.
• Increased Perceived Value: Boost the perceived value of your product—without altering it—through the added personal and emotional dimension.
• Competitive Differentiation: Offer a unique experience that your competitors don’t yet provide, securing a lasting competitive edge.

Fast and Tailored Implementation

Livstick supports each brand in implementing the solution with a customized approach that respects your visual identity and existing processes. In just a few weeks, you can offer this differentiating experience to your customers.

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Conclusion: Personalisation, an Investment in the Future

At a time when consumers crave authentic and meaningful experiences, personalisation in gifting is no longer a luxury—it’s a strategic necessity. Brands that successfully integrate this dimension into their offerings won’t just boost short-term sales—they’ll build lasting relationships with their customers, rooted in emotion and mutual recognition. By investing in solutions like Livstick, which add a personal and emotive layer to every gift, companies aren’t merely following a trend—they’re positioning themselves at the forefront of a customer experience revolution that’s only just beginning.

Are you ready to transform your customers’ gifting experience?

Schedule a consultation with our team today to discover how our solution can seamlessly integrate with your brand and strategy.

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